Businesses are discovering that Twitter is a very effective tool for marketing, sales, technical support, and customer support. Your prospects and customers are talking about you and your competitors on Twitter, so you need to be listening to what they say and adapting your Twitter strategy to respond to their conversations. You can also use Twitter to proactively promote your brand, generate leads, promote company events and engage with your customers and prospects in real time.
There are many ways to use Twitter, but you want to use it in the most efficient, effective way to grow your business. Like all social media sites, you can easily get lost and waste a lot of time on Twitter. You see an interesting Tweet, click on a link, download an interesting white paper, and the next thing you know it’s two hours later. When you create and execute a comprehensive Twitter strategy for your business, your wasted time will be minimized.
It can be easy to get frustrated with Twitter if you don’t take the time to create a strategy. Twitter is another marketing channel for promoting your business, so you need to extend your marketing strategy to include it with other social media sites. Every Tweet you do should have a very specific purpose, whether it’s to promote a new white paper or announce a new webinar. Every person or company you follow should be followed for a reason. Your Twitter activity should be part of a bigger marketing campaign. When you take the time to create a comprehensive Twitter strategy, you will see dramatic results.
The key to success when using Twitter for marketing is to carefully plan your Twitter marketing campaigns and measure your results so you can replicate the campaigns that work. Twitter has become a very effective sales tool for both B2B and B2C businesses. In B2B sales, Twitter helps you keep your name in front of prospects when you have a long sales cycle. In B2C sales, you can Tweet promotions and coupon codes, and create contests to generate sales.
When you monitor Twitter for your brand name or the names of your products, you will see a lot of people asking questions or asking for assistance. People expect you to respond to them when they Tweet for help. People will ask for help on Twitter even though it may not be your formal support channel. The good news is that many times, other people who don’t work for your company will answer their question. This is very common in the tech industry. People are reaching out to your company for help whether you know it or not. You can’t ignore it or the problem will turn into a PR nightmare. Be proactive and respond to their Tweets for help in a timely manner, and your customers will love you.
The internet and social media has provided a new communication channel for customers to complain about defective products or shoddy service. We’ve all heard that a dissatisfied customer will tell 20 friends about their bad experience but a satisfied customer won’t tell anyone. Today, the internet lets dissatisfied customers tell millions of people around the world that they are unhappy with your product in seconds. If you try to ignore it, the problem only gets worse. Social media, including Twitter, lets you address negative events quickly and very publicly. When something bad happens to your company, news travels very fast, so you need to be ready to respond quickly and professionally.
With over 150 million users on Twitter, you can reach just about any audience you want. Many Twitter users are using it just for fun and aren’t interested in what you have to sell, at least while they’re using Twitter. You need to focus on your demographic so you’re sending your message to the right audience and connecting with the right people. You don’t want to try to sell ice to Eskimos in the middle of winter.
Once you identify your audience, start searching for their company names or keywords. When you find some prospects, see whom they’re communicating with and what they’re talking about. Look for common themes and threads so you can join the discussion. As you find potential prospects, Follow them and add them to a Twitter List so it’s easier to monitor their activity.